Why a Marketing Business Will Fail

Recently I was talking to a local business owner that was trying to build his marketing business. The interesting thing he does not have a website. How do you market and show off your work without a web site?

This individual thinks having a Facebook page and a Twitter account is good enough. He says he can not afford to pay to have a web site done. Yet he wants to “partner” with me because I am a digital marketing person.

red flag

This has red flags written all over it. First off by not having a web site in the digital age you are saying you are old school. You do not understand that social media sites are NOT a replacement for your own web site. By not having a web site it shows you are not serious about investing in your business. In this case potential clients all have web sites and you are looking at them saying how can I help them without having your own? This does not send a potential a very good message and frankly does not help your business either.

The second issue is not having money for a web site. If you are in the marketing profession a web site is a must. If you do not have the money to invest in your business, then maybe you should not be in business for yourself at all. You would be better working for a company where you can just collect a steady pay check and not worry about investing the money.

You need to want to grow your business and have the resources to grow your business. If you do not have either then you should reconsider why you are in business for yourself.

 

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